APN Outdoor takes control of $10 million Sydney Airport contract

APN Outdoor today announced it has signed a five-and-a-half year agreement with Sydney Airport, giving the outdoor provider total coverage across all terminals and external billboards approaching and within the Sydney Airport precinct.

Sydney Airport’s outdoor contract is thought to be worth $10 million per year, making it one of the biggest in the country.

As part of the new deal, Qantas Domestic T3 – which is currently held by Ooh Media – will be added to APN’s existing assets at T1 International terminal and T2 Domestic terminal.

APN took a sizeable chunk of the contract back in 2015, when it won Terminal 2 from incumbent Ooh Media.

The rights to T3 will change hands on July 1 2019, marking the first time Sydney Airport has worked with one advertising provider across external billboards and all of its terminals.

The extension of the existing T1 and T2 agreement is effective from January 1 2019.

As part of the new agreement, Sydney Airport will upgrade existing assets and develop new assets at T3.

APN Outdoor CEO and managing director James Warburton, said: “Sydney Airport is the gateway to Australia and we are very proud to be its advertising partner and delighted to be able to extend and expand our relationship with the airport.

“The addition of T3 to our existing contracts for T1 and T2 creates a fantastic opportunity for Sydney Airport, APN Outdoor, marketers and agencies to create new and innovative marketing campaigns across Australia’s busiest airport.”

An Ooh Media spokesperson told Mumbrella: “oOh!media has been advised that SACL have exercised their renewal rights across the Sydney airport precinct, which includes the Qantas T3 terminal from July 1st 2019,” a spokesperson for oOh!media said today.

“This renewal does not affect oOh!’s Qantas relationship which includes the Qantas Club and Business lounge opportunities nationally.

“oOh! also continues to deliver Airport advertising across 15 terminals, 17 lounges and 13 cities along with Qantas Inflight Entertainment opportunities, which continues to provide advertisers with a national and international solution that engages this valued audience.”


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