Arnott’s insists Shapes flavour retreat is not a marketing stunt
Arnott’s has denied the decision to bring back the original Pizza flavoured Shapes to the supermarket shelves is a carefully crafted stunt to keep the brand in the headlines.
The biscuit company announced this morning that it was reverting to the original Pizza Shapes flavour in the face of overwhelming consumer demand after it grabbed headlines earlier this year when it announced it was relaunching the brand with more intense flavours.
The move grabbed headlines around the nation as debate raged about whether the original or the new flavours were better.
While many consumer claimed on social media channels that the would not embrace the new, more intense flavours, it is understood that Arnott’s has seen a significant sales spike in the range since the launch.
People eat this stuff regularly?
I thought the original flavor had less bad preservatives (which is probably why mothers were mentioned as heavy critics of the new formula).
Oh great just Pizza Shapes . . . when will BBQ return to it’s former glory?
They never left original bbq shapes could always still be purchased
Good move, after 15 years or so of consistently buying Arnotts Shapes we stopped because the kids wouldn’t eat the new ones. Sometimes the old rule, ‘if it ain’t broke, don’t fix it’ applies.
74 million boxes a year! No wonder all I see is fat people everywhere!
‘mothers in particular’… GrantD nailed it. It seems this market may be made up of mostly children end-consumers accustomed to the old favourites, and the resulting turnaround by Arnott’s reflect the opposite of pester power – blanking.
I don’t think it was a stunt either. Someone overreached.
Not really, Kotton, it works out to be less than a handful of Shapes per day. I think you’ll find prejudice and sugar are far greater reasons as to why you seem to think you see fat people everywhere.
What have you done to shapes. I use to love BBq shapes. Now taste like crap, even my chooks will not eat them. I bet there are plenty of full boxes in the tip. Bring back the old shapes.