ASTRA not ‘tweaking’ media reform legislation but will pursue later changes

September 2, 2016 10:18

The chief executive of the subscription television and radio association ASTRA has warned that fundamental elements of the media reform legislation now before the Senate remain unaddressed but that ASTRA will not try to “tweak the legislation”.

Instead, Australian Subscription Television and Radio CEO, Andrew Maiden, appears to be preparing to fight for further changes in the wake of any legislation being passed.

“I have no desire to tweak the legislation, I do have a desire though to try to introduce additional reforms that the government could pursue because reform that’s limited to cross and reach alone, as much as on its face might make sense, it would be a missed opportunity for broader change that can unlock the potential of the Australian sector,” Maiden said.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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