The Athlete’s Foot rebrands with ‘MyFit’ campaign

The Athelete’s Foot has launched its first advertising campaign in over five years with a new logo and advert promoting its shoe fitting technology.

Created by 1440, the 30 second ad shows different people exercising in different places and promoting its in-store ‘MyFit’ facilities.

The Athelete’s Foot focuses on the everyday athlete and encourages people to compete with themselves and beat their own personal bests in the ads.

The campaign is set to run across social, FTA TV, Pay TV, YouTube and social media.

Caroline Squire, The Athlete’s Foot, head of marketing, said: “We are focusing on what we offer that no other store can – all underpinned with a concrete understanding of what Australian consumers want from a performance footwear retailer: a unique personalised fit experience coupled with our shoe technology knowledge and customer service, and how that can make a real difference to our customers’ performance goals.

“We are building a customer-centric MyFit ecosystem grounded in our focus on the perfect performance shoe fit and we will be evolving and launching concepts over the next few months that will support this.

“These concepts will allow us to build a more personalised, connected relationship with our customers, constantly analysing the fit of their shoes and recommending how they get the optimal performance from those shoes based upon their individual needs and activities.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.