Aussie and Kiwi ads stand strong in Youtube’s most watched ads of the year
The decision to let Ricky Gervais mock Optus in his campaign for the Australian telco has paid a major dividend with the ad featuring the creator of the Office listed as the second most viewed ad by Australians in Youtube’s annual list.
Gervais’ lazy effort by Emotive and M&C Saatchi was topped only by a heavily promoted Clash of Clans ad which attracted more than 85 million views globally.
Clemenger BBDO’s work for Dolmio was the third most watched ad on the list as Australian and New Zealand-made ads took five of the coveted most watched spots, with work from Leo Burnett Melbourne and J Walter Thompson also making the cut.
The Optus ad, ‘Did Ricky Gervais Just Do That to Optus?’, was highlighted by Youtube as a prime example of the rise of made-for-youtube-content.
The Youtube top 10 most watched ads in Australia and New Zealand are:
- Clash of Clans: Hog Riders come to the rescue in a computer animated effort from Barton F. Graf 9000 in New York that was supported by heavy promotion through social networks.
2. Optus: Ricky Gervais puts in minimal effort for stacks of cash in the most popular Australian ad on Youtube this year from Emotive and M&C Saatchi.
https://www.youtube.com/watch?v=waymSm5lP-k
3. Dolmio: A pepper grinder that shut down TVs and mobile devices that had hijacked dinner revealed tantrums from frustrated teens captured on camera, but the Clemenger BBDO effort soared on the charts by showing when families disconnected, they connected.
4. Coca-Cola: Made in the Middle East, a new take on Dating in the Dark put a group of men in a room who then made assumptions about each other based on what they said, only to have their perceptions smashed when the lights came on in this reality spot fromFP7 DXB & Memac Ogilvy.
5. Pandora: That every woman is unique is the central message of this gentle spot where blind-folded children pick out their mums hit a soft spot for the jewellery retailer with the work from Malling Publications.
https://www.youtube.com/watch?v=DRoqk_z2Lgg
6. Honda: Leo Burnett Melbourne took the world on a hallucinatory ride for the HR-V, complete with talking dogs. Audiences liked it.
https://www.youtube.com/watch?v=9c7MJl3H5as
7. Nutri-Grain: Super Rugby player Nathan Charles’ tale of triumph over the adversity of cystic fibrosis was a hit for the brand and J Walter Thompson Sydney.
https://www.youtube.com/watch?v=1mbDNM1aJQY
8. Lexus: The date of Marty McFly’s arrival in 2015 was the premises for Lexus garnering a massive audience for its reveal of a working hoverboard with CHI & Partners bringing the concept to life.
https://www.youtube.com/watch?v=ZwSwZ2Y0Ops
Air New Zealand: With a Rugby World Cup title on the line, Air New Zealand triumphed again with All Blacks taking part in a Men in Black safety video with the help of True.
https://www.youtube.com/watch?v=ji65WI5QLZI
Air New Zealand: Again, mixing a surfing safari video with an on board safety message. Sick work from True again.
https://www.youtube.com/watch?v=ADqb6ovsasE
Simon Canning
