Australia one of five focus markets in GroupM post-cookie readiness program

Kalila Welch

November 20, 2023 10:26

As Google Chrome prepares to commence the deprecation of third-party cookies at the start of 2024, WPP investment arm GroupM has launched a post-cookie readiness program testing Google’s Privacy Sandbox APIs.

The program, launched in partnership with Google Chrome, addresses how advertisers can weather the transition to a post-third-party cookie world.

Ryan Menezes, CEO of Nexus Australia

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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