Australian Beef creates sequel to ‘The Greatest Meat on Earth’ musical campaign

Meat and Livestock Australia has promoted its beef by launching a sequel to ‘The Greatest Meat on Earth’.

Set in a butcher’s shop, MLA’s summer beef campaign features Brian the butcher singing to a customer after she asks where the beef is from.


The song, which is inspired by Gilber and Sullivan’s Pirates of Penzance, features Brian taking his customer on a beef journey from the farmers to an Australian BBQ.

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