Australian commercial TV’s contribution to national GDP has lifted by 5% since 2019

September 5, 2022 9:37

A new report by Deloitte Access Economics reveals Australian commercial TV – an industry that employs 16,200 full-time employees – contributes $2.5 billion to the nation’s GDP – an increase of 5% since 2019.

The report, titled “Everybody Gets It: Revaluing the Economic and Social Benefits of Commercial TV in Australia (Second Edition)”, was commissioned by Free TV and conducted by Deloitte Access Economics.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Seja Al Zaidi

Seja Al Zaidi was Mumbrella’s finance reporter, spearheading the publication’s coverage on the financials of advertising, marketing and media sectors.

Topics

commercial TV Deloitte Access Economics free TV gdp SVOD TV VOD

2 COMMENTS

Headliner 5 Sep 22

Headline brought me in (Australian commercial TV boosts national GDP by 5% since 2019) but I can’t seem to find the corresponding data in the article – in 2019 Australian national GDP was about US$1.4trillion… a 5% boost of that (as per the headline) would be about US$70bn… or about AU$94bn. Can you point to where this $94bn (or similar) is?

User ID not verified.

Andrew Banks 5 Sep 22

That headline has been updated to: “Australian commercial TV’s contribution to national GDP has lifted by 5% since 2019”. Thanks.