Australian digital ad wastage up $50 million from last year
Australian advertisers are losing record amount of money into digital black holes, with digital ad wastage up $25 million in just three months.
According to Next&Co’s quarterly Digital Media Wastage report, advertisers wasted $123.1 million in digital advertising dollars in the second quarter of 2024, up from $98 million during the first three months of 2014 – and close to $50 million higher than wastage for the same period in 2023.
This latest ad wastage figure represents an average of 44% across total audited digital media spend, and marks one of the highest quarterly amounts recorded – with wastage usually sitting between $70-110 million.
Can the article define “waste”
Why can’t they clearly define waste? Is it because their definition can be picked apart? It’s an arbitrary term like ‘effective’. Effective against what?
Ummm … waste. Money? Time? Contacts? Results?
As others have said, what do they define as waste? Are they across every media plan, in order to understand the objectives of every single client and campaign included?