Australian email marketing platform Campaign Monitor introduces new features

Australian email marketing platform Campaign Monitor has overhauled its systems and introduced a suite of new capabilities.

The announcement:

Campaign Monitor, the leader in simple and elegant email marketing software for business, today announced the All-New Campaign Monitor, ushering in a new era of do-it-yourself email marketing. The All-New Campaign Monitor delivers the most powerful drag-and-drop email design experience, empowering the creation of beautiful, branded, highly personalised campaigns. Now every marketer can easily deliver pixel-perfect messages to every inbox and device.

Email marketing remains the No. 1 most effective marketing channel for businesses to communicate with their customers in clear and direct ways, [1] with an average ROI of 3,800% for email marketing campaigns. [2] Every growing business wants to send beautifully branded, engaging email that looks great in every inbox and device screen. But historically, limitations of drag-and-drop tools have dramatically restricted professional customisations, leaving marketers with either unsophisticated emails or the burden of coding every message.

“Creating world-class email marketing campaigns should be a radically intuitive, self-service experience,” said Kraig Swensrud, CMO, Campaign Monitor. “With the All-New Campaign Monitor, we’ve taken a big step in empowering our customers to bring their grand email marketing visions to life in a simple, elegant, do-it-yourself manner.”

“Every email we send is an opportunity to create a positive impression and brand relationship,” said Liam Howard-Jones, eCRM and Web Manager, Virgin Experience Days. “The All-New Campaign Monitor raises the bar for world-class email design that any marketer can use to deliver the pixel-perfect, on-brand experience that Virgin demands.”

The All-New Campaign Monitor is available today and new features can be used to easily create beautiful, professional, personalised emails with:

  • Big bold hero imagery. Now every design can flow edge-to-edge across every screen size an device. Send beautiful messages with full-width background images that can be edited right from within Campaign Monitor.
  • Highly personalised content. Deliver the right message, to the right customer, at the right time with dynamic, interactive content. Hyper-personalised content for every customer drives campaign engagement and higher ROI.
  • Limitless, pixel-perfect control. Build branded messages with extreme levels of customisation and control. Choose from layouts with millions of font colours, styles and sizes, and new buttons with drag-and-drop spacing.
  • Modern, flexible, professional templates. More than 50 modern and professional templates created for marketers are now available with the unlimited flexibility that leading brands demand.
  • Mobile design taken to a whole new level. Every message created with the All-New Campaign Monitor is built to look beautiful in every inbox, giving marketers confidence that their emails will have the highest response rate on every screen size.

Source: Sling & Stone PR media release


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