B Corp certified 4 Pines showcases its ‘Good Stuff’ in new spot via 72andSunny

February 15, 2024 9:14

72andSunny has launched a new brand platform for Carlton & United Breweries’ (CUB) 4 Pines craft beer, ‘You Drink The Beer, We’ll Do The Good Stuff’.

The new platform shines a light on the sustainability initiatives of the B Corp certified beer brand, from giving 1% of its revenue to the planet, to its support on environmental organisations such as Landcare Australia.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.