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Campaign Review: The Super Bowl special

Campaign Review is back for 2024! Starting off with a bang, we take a look at four of the most talked about spots from this week’s Super Bowl LVIII. This Is Flow’s chief strategist Catherine Rushton, DDB’s creative partner Jenny Mak, Avenue C’s managing partner and head of strategy Melissa Mullins, recently appointed art director at Icon Agency, Kenneth Parris III, and creative lead at 72andSunny, Gen Hoey, shared their thoughts.

Lauren McNamara

February 15, 2024 8:15

In Campaign Review, Mumbrella invites industry creatives and strategists to offer their views on recent ad campaigns.

Brand: e.l.f. Cosmetics

Campaign: ‘In e.l.f. We Trust’

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.