Banana industry asks Aussies to ditch no-nos for na-nas

The Australian banana industry has launched a campaign to encourage Aussies to ditch unhealthy processed food for ‘Nature’s energy snack’.

The three-year campaign will run on TV, outdoor, digital and radio to focus on the banana’s ‘longer lasting energy’.

In-lift, digital and radio ads are time-targeted to prompt people to think about bananas at mid-morning and mid-afternoon snacking times. NRL fullback Billy Slater is backing the campaign.