Banana industry asks Aussies to ditch no-nos for na-nas
The Australian banana industry has launched a campaign to encourage Aussies to ditch unhealthy processed food for ‘Nature’s energy snack’.
The three-year campaign will run on TV, outdoor, digital and radio to focus on the banana’s ‘longer lasting energy’.
In-lift, digital and radio ads are time-targeted to prompt people to think about bananas at mid-morning and mid-afternoon snacking times. NRL fullback Billy Slater is backing the campaign.
“The ‘no-nos’ versus ‘na-nas’ idea is already widely known among our target audience, but the new campaign aims to embed it further into the Australian vernacular by extending it to other media,” said Australian Bananas marketing manager, David Weisz.
“We will also continue to drive conversations on social media including the Australian Bananas Facebook page which has a strong liker base of more than 50,000 and reached over 13 million people over the last 12 months” he said.
The agency that created the ad was Elevencom, which last week won the Domino’s account.
Credits:
TVC credit:
Client: Australian Bananas
Client Team: David Weisz, Marketing Manager, Horticulture Australia Limited
Agency: Elevencom
Agency Team: Ryan Fallowfield, John McLachlan and Jono McCauley
Production Company: Filmgraphics Entertainment
Director: Ariel Martin
Producer: Lee Thompson
Music: Tony Buchen
Media: Ikon
I had a Na NA today, but then felt ;like I had been healthy so rewarded myself with two cupcakes DOH!
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Good work. Nice execution.
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