Battle of Big Thinking part 4: Music discovery, Broadband and content; Nibble
Wednesday saw the APG’s Battle of Big Thinking. The fourth session covered big media ideas. In my view it was the weakest session of the five.
Speaker: Abigail Thomas, head of strategic development, ABC
Topic: What does the National Broadband Network mean for the future of content?
Her argument:
Completely agree – ABC lady had a great topic but despite their good work on the Gallipoli site, was uninspired, (imagine if I was Barry from the bush etc). The Nibble idea really caught my interest until they produced the creature things, which turned a potentially neat way of analysing your mobile phone interactions into some teenage fad.