Big Red Group appoints Charlotte Valente to lead B2B arm

Former APN Outdoor GM of marketing, Charlotte Valente, has been appointed general manager for the B2B division of the Big Red Group.

Valente is to head up the company’s Marketics arm, distributor of Albert AI marketing technology in Australia and New Zealand, along with Big Red Group’s workplace experiences product, Redii.

Big Red Group co-founder Naomi Simson with Valente

Big Red Group, the parent company to marketplace brands RedBalloon and Adrenaline, took on the local distribution rights for the Israeli marketing platform in July 2017.

Valente left APN Outdoor in October last year after the company’s merger with JC Decaux.

Prior to APN Outdoor, Valente had been head of marketing at out-of-home rival, Adshel

“I love getting under the skin of businesses and aligning solutions to their challenges, and that is exactly what this role is about. Ultimately what we’re selling at the Big Red Group is engagement – and engagement is the key to all growth,” Valente said.

“B2B brings with it a whole host of challenges and opportunities, and I am genuinely excited to lead the team as we deliver world-class marketing and employee engagement solutions to businesses across Australia and New Zealand.”

“To be at the very forefront is exciting. The Albert product is a real game-changer for the way businesses approach digital marketing, while the Redii business allows us to have a hand in shifting the way people experience life at work.”

Big Red Group co-founder Naomi Simson said the appointment of Ms Valente was a nod to the enormous opportunity ahead for both AI marketing technology and the continued focus businesses are putting on their staff.

Simson said: “I’m pleased to have a GM on board of the calibre of Charlotte to help deliver more meaningful programs to Australian businesses.

“Similarly, I have been speaking recently to a number of audiences and sharing the success many of our clients are seeing from engaging the Albert technology. Such as Cellarmasters who have seen their search cost per acquisition reduce by 54 per cent; their return on ad spend increase 149 per cent and generic ad impression share increase by 34 per cent versus last year.

“These results, alongside what Albert has achieved for the RedBalloon business, absolutely justifies the appointment of a candidate like Charlotte into this role, and we are looking forward to seeing the success we can bring to more clients by shifting the way they approach digital marketing and offering a more lean solution than we often see from agency partners.”


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