Billboard suggestive of a peep show banned by ad watchdog

The advertising watchdog has ruled against billboard company’s advertisement due to its depiction of a woman that is “both exploitative and degrading” and is suggestive of a peep show.

The billboard depicts an image of a woman’s chest and face which is visible through a hole in white paper. The woman is wearing a black bra and only her mouth and part of her nose are visible. The billboard’s slogan reads “Expose yourself”.

The Advertising Standards Board considered the depiction of the woman visible through a ripped hole is “both exploitative and degrading as it reduced a woman to a part of her body and then uses that part to attract the attention of viewers.”

The board ruled that “the advertisement did employ sexual appeal in a manner which is both exploitative and degrading of women.”