Bonds stages battle of the undies dance-offs

Bond’s has released a new ad campaign to show off its full range of underwear.

Taglined ‘Shop your Shape’, the 60-second ad showcases the different styles of Bonds products represented by various dance moves, which are to be portrayed through 30-second dance-offs to break on Sunday.

The first of the 30-second versions pits The Hipsters versus The Quick Drys.

The Cool Its versus The GuyFront trunks:

The Comfy Tops versus The Tails:

The campaign also has a Facebook app, developed by WiTH Collective, that allows users to ‘explore their shape’ and enter a draw ‘to win a drawer full of undies’.

The agency behind the campaign was Banjo Advertising.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.