Bonds stages battle of the undies dance-offs

Bond’s has released a new ad campaign to show off its full range of underwear.

Taglined ‘Shop your Shape’, the 60-second ad showcases the different styles of Bonds products represented by various dance moves, which are to be portrayed through 30-second dance-offs to break on Sunday.

The first of the 30-second versions pits The Hipsters versus The Quick Drys.

The Cool Its versus The GuyFront trunks:

The Comfy Tops versus The Tails:

The campaign also has a Facebook app, developed by WiTH Collective, that allows users to ‘explore their shape’ and enter a draw ‘to win a drawer full of undies’.

The agency behind the campaign was Banjo Advertising.



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