News Bonds stages battle of the undies dance-offs August 15, 2012 1:38 by Robin Hicks 12 Bond’s has released a new ad campaign to show off its full range of underwear. Taglined ‘Shop your Shape’, the 60-second ad showcases the different styles of Bonds products represented by various dance moves, which are to be portrayed through 30-second dance-offs to break on Sunday. The first of the 30-second versions pits The Hipsters versus The Quick Drys. The Cool Its versus The GuyFront trunks: The Comfy Tops versus The Tails: The campaign also has a Facebook app, developed by WiTH Collective, that allows users to ‘explore their shape’ and enter a draw ‘to win a drawer full of undies’. The agency behind the campaign was Banjo Advertising. Robin Hicks topics Advertising, Bonds, Marketing Share Tweet Share Comments: 12 Add Comment Matt Ramsey 15 Aug 12 Totes brillo! It is, how you say in English, a quality piece of work. Reply Michael Cromer 15 Aug 12 Usually the struggle is “make it entertaining” vs “show more of my brand”. I love how it is fabulous to watch, whilst also being all about the undies. MC Reply richie 15 Aug 12 thats wicked Reply Macsmutterings 15 Aug 12 “LIKE” Reply Dani @ Fitness Food and Style 15 Aug 12 SENSATIONAL!!! LOVE IT!! Very clever… Gotta get me some, the six pack. Kidding! It’s all about the undies! THANKS! Hubby and I need a refresh in that department! XxDani Reply Jo 15 Aug 12 Love this ad! Reply Red 15 Aug 12 Very nice work. Reply AdGrunt 15 Aug 12 Another delightful execution from Bonds. I wonder if MTR & Collective Gout will go apoplectic at the sight of semi-naked bodies cavorting around? Reply Katie 15 Aug 12 Go Banjo! Love it!! Reply robokop 16 Aug 12 beyonce’s single ladies + uniqlo Reply Paddy 16 Aug 12 “Like” Reply Jodes 17 Aug 12 Sure, its pretty, nicely filmed, but here’s the thing. You can’t shop your size on the Bonds website. Nope, no size select. Which means you have to tediously click on every effing style to see if they will actually do the size you want. And for women size 18-26 the choices are extremely limited. Granny pants in black/white/nude? PASS. Reply Have your say Name Email Address (optional) Website (optional) ADVERTISEMENT Most Discussed 62 Comments ADMA faces calls for boycott for Trump “support” 39 Comments Facebook streaming numbers plummet 94% after Nielsen recalibration 28 Comments Don Smallgoods wants to feature Aussie ‘Dons’ in latest campaign 25 Comments How Facebook and Twitter have turned the Australian public into pirates 23 Comments Remember the time McDonald’s created the #DownUnderBigMac hashtag and nobody used it?