Booking.com showcases its listing advantage in latest campaign
Booking.com has released a new integrated campaign to showcase Booking.com’s offering in the home and alternative accommodations space.
The announcement:
With over 6.4 million holiday home listings and 1 billion+ guest arrivals in homes across the country, Think Bigger, Think Booking.com highlights Booking.com’s offering in the home and alternative accommodations space.
The 3-week integrated campaign is being amplified Australia-wide across digital, out of home, print, digital newspaper home page takeovers, radio and Spotify podcasts. With this campaign, Booking.com is showcasing the scale and benefits of listing with Booking.com.
The campaign coincides with the release of Booking.com’s Travel Confidence Index research in Australia. The inaugural research into traveller confidence found that the type of accommodations Australians are seeking has also changed as a result of the pandemic, with over a third (37%) agreeing that their preferences have shifted.
Whilst hotels maintain the majority of preferred accommodations to stay in, a quarter (24%) of respondents are now favouring homes and apartments. This is even higher if you include ‘B&Bs and ‘Other’ alternative accommodations in the mix.
Melissa Ellison, Australia area manager at Booking.com, comments: “Think Bigger, Think Booking.com showcases the amazing possibilities and benefits of listing your short term rental on the platform. With over 40% of new home listings receiving their first booking within a week, the numbers don’t lie – if you want to grow your short term rental revenue, you need to think bigger. You need to think Booking.com.”
Source: Red Havas
