Brands looking for more than clicks when it comes to metrics, says GroupM’s John Miskelly

In a webinar yesterday on Twitter’s investments in brand safety, Twitter’s head of global brand safety strategy Caitlin Rush discussed the alignment of brand values for brands, agencies and platforms in a fire-side chat with GroupM’s APAC investment director, John Miskelly.

Rush stated: “It’s almost as if we’re seeing the same conscious consumption habits we’re seeing on the general consumer side, coming over into media investing and buying. Brands and agencies are wanting to invest with the partners that they know [they have] shared values with.”