Brands not thinking about community engagement early enough, Quiip boss warns

Marketers, brand managers and even not-for-profit groups are not considering the need for community management with their campaigns. often waiting until the last minute to address the issue, a leading community management expert has warned.

Julie Delaforce, general manager of Quiip

Speaking about the management of Movember’s moving ‘Suicide Notes Talk Too Late’ campaign by Cummins & Partners last year, Julie Delaforce, general manager of Quiip, said the issue of  managing social media was often a late consideration for marketers when launching campaigns, but community management was often even further in the background.

Speaking at Mumbrella’s CommsCon alongside Movember’s head of strategic marketing and digital transformation, Jeremy Macvean, Delaforce said in an age of engagement, marketers needed to be across one of the most crucial touchpoints they have with their audiences.