Brands to turn websites black and white in cybersecurity campaign

ANZ, Australia Post and NAB are turning their websites and social channels black and white from tomorrow, as part of a week-long campaign for the Australian Cyber Security Centre.

The new campaign is created by Icon Agency, and seeks to build awareness around cybersecurity.

Other brands involved are Westpac, NAB, Netflix, Facebook and Google, who will also turn social channels black and white for the week, until October 14. At the same time, each brand will seek to encourage the public to protect themselves online.

Icon’s website will also be reversed for the week, as well as some Commonwealth Government agencies.

By reversing brand colours, the campaign seeks to highlight the issue of cybercrime and focus attention on solutions.

Icon Agency’s co-creative director, Rod Clausen, said businesses needed to work together to combat cybercrime.

“We’re all potential victims of cybercrime – and the statistics are getting worse. The end point of the campaign is to get individuals and businesses to improve their cybersecurity. But to do this we needed a way to capture their attention, build awareness of the risk while at the same time encouraging people to take collective action,” Cluasen said.

Icon founder Chris Dodds said the campaign also encouraged the agency to look at cyber security measures.

“Working on the ‘Reverse the Threat’ campaign was a reminder to review our digital security. While strong, there are always ways to improve – like automatically triggering forced password resets, reviewing password strength, and ensuring the same passwords aren’t used across multiple services,” Dodds said.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.