Brisbane Times revamps brand presence as Nine gears up for the Olympics

Darcy Song

August 3, 2023 10:29

As a part of Nine’s long-running preparation ahead of the 2032 Olympics, its metro title Brisbane Times was treated to a brand refresh this week. “We’re not Sydney or Melbourne, and we’re not just Queensland. We’re Brisbane, and it’s our time,” said the masthead’s editor Sean Parnell.

Brisbane Times has been running on a digital subscription model similar to its sister publication WA today. Nine Entertainment Co also owns mastheads The Sydney Morning Hearld and The Age, leaving Adelaide the only metro city where the media company doesn’t have a publishing presence.

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.