Bureau of Meteorology opens up to online advertising

April 22, 2013 9:09

One of Australia’s most read government websites, the Bureau of Meteorology, is to allow advertising on its website for the first time.

Digital Network Sales is one of the companies to be awarded a contract to manage a one year trial of online advertising for the Bureau.

“Since this is the very first Government Department to allow commercial online advertising, we believe advertisers will gain significant awareness,” said Jeff Glazer, director at PermissionCorp, which owns DNS.

“On average, BOM users spend around 16 minutes on site, offering advertisers a compelling opportunity to increase exposure.”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

4 COMMENTS

Matty 22 Apr 13

Yet another reason to be thankful for my Chrome Adblock extension. Haven’t seen a banner ad/pre-roll for years now.

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John Grono 22 Apr 13

Jeff, could you please provide further detail regarding “On average, BOM users spend around 16 minutes on site, offering advertisers a compelling opportunity to increase exposure.” Over what period does this average represent … 16 minutes per day .. per week … per month … per annum?

Anty 22 Apr 13

I like the new homepage. I hope they’re going to make over the other pages on the site soon.

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ian 23 Apr 13

The 16 minutes is per visit

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