Burger chain Grill’d launches cheeky footy-themed campaign
Grill’d is tapping into the excitement of the upcoming footy weekend with a new creative campaign.
The announcement:
With a big weekend of footy coming up, one of Australia’s most beloved burger chains, Grill’d, is running a cheeky new and exclusive creative campaign to celebrate.
The creative will be shown in targeted, large format, OOH media across the Adelaide CBD.
According to chief marketing officer, Julian Dunne, it’s the brand’s commitment to delicious, healthy food that makes athletes and Australian consumers alike love Grill’d.
“We know that footballers and professional athletes absolutely love Grill’d, not only because out burgers are delicious, but because of our superior nutritional benefits,” Dunne said.
“Our burgers are 100% natural, high in protein and fibre, and provide at least 7 essential vitamins and minerals,” he added. “Delicious, healthy food is part of our DNA, and as an iconic Australian brand, we will continue to communicate and celebrate this.”
Credits
Simon Crowe | CEO & founder
Julian Dunne | CMO
Lucy Fisher | head of brand
Mark Peters | creative director
Harriet Blue | channel performance manager
Source: Narrative
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