Buyers ‘cautious, but optimistic’ as consumer confidence sees New Year boost

Kalila Welch

January 11, 2023 10:35

Consumer confidence has reached its highest point since September 2022, jumping up 4.9 points to 87.4, according to the latest figures from Roy Morgan.

While the number remains significantly lower than the neutral point of 100, and 18.6pts below the reading from the same time a year ago (106.0), the increase is the first seen in the first week of January since 2018, offering a slight reprieve from the declines of the last year.

Consumer confidence is up in the new year

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics