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Campaign Review: Mark Wahlberg vs Shaquille O’Neal as betting apps pick up steam

It’s celebrity versus celebrity, betting app versus betting app, in this edition of Campaign Review. Host Havas’ Will Moore and Saatchi & Saatchi’s Adam Ferrie give their thoughts on whether PointsBet’s series with Shaquille O’Neal or Mark Wahlberg’s ‘Mike Iceberg’ for Ladbrokes was a more effective use of celebrity.

March 23, 2021 10:46

The Campaigns

Brand: Ladbrokes
Campaign: Ladbroke It
Agency: Thinkerbell

Brand: PointsBet
Campaign: ‘It’s Shaq-ing easy’
Agency: Gravity Road

 

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Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics
Campaign Review Gravity Road Host Havas Ladbrokes Pointsbet Thinkerbell Will Moore
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