Shaquille O’Neal fronts local marketing push for betting app PointsBet
NBA legend Shaquille O’Neal has given an insight into his luxurious and busy life in a campaign for online bookmaker PointsBet.
The ads show O’Neal showing off his superior skills woking in a vintage 1970s Camaro, golfing and getting a massage while also using the PointsBet app. Each spot closes with the line ‘It’s Shaq-ing easy to bet anytime, anywhere with the PointsBet app’.
As the winter sports season kicks off in Australia, O’Neal and PointsBet will be up against Mark Wahlberg and his recent appearance in Ladbrokes’ locally-made campaign.