Campaign Review: The battle of the telcos: Telstra vs Optus

Which telco released ‘strategically confusing’ ads, and which ‘ticks all the right boxes’? In this edition of Campaign Review, Saatchi & Saatchi’s Rebecca Carrasco and Ogilvy’s Zac Martin offer their views on Telstra’s attempt to take on 5G conspiracies, Optus’ new brand positioning, and Barbeques Galore provoking the vegans.

Zoe Wilkinson

August 12, 2020 4:31

Brand: Telstra
Campaign: 5G conspiracy theories
Agency: In-house
The verdict: Strategically confusing

Rebecca Carrasco, executive creative director at Saatchi & Saatchi Australia, says:

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Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Barbeques Galore Ogilvy Melbourne Optus Rebecca carrasco Saatch & Saatchi Special Group New Zealand Telstra The General Store Zac Martin

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