Features

Campaign Review: The verdict on Koala, Ad Standards, Luv-a-Duck and Medibank

Mumbrella invites the industry’s creatives and strategists to offer their views on the latest ad campaigns. This week: Leo Burnett Melbourne’s Michelle Walsh and DDB Sydney’s Dom Hickey offer their views on Ad Standards’ campaign to champion more diversity in advertising, Medibank taking on mothers’ self-care, whether Luv-a-Duck’s 80s reference hit home, and Koala’s first in-house campaign.

Zoe Wilkinson

August 7, 2019 8:22

Brand: Ad Standards
Campaign: Kinder Conditions
Agency: Loud Communications
The verdict: Could have gone further

Michelle Walsh, creative director at Leo Burnett Melbourne, says:

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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1 COMMENTS

Nicola 8 Aug 19

I’m surprised by the Luv-A-Duck responses. I haven’t seen the movie, nor do I associate the scene in the ad with the movie. However, standing under your crush’s window with a boombox, CD player, violinist etc. in movies and TV shows is such a pop culture norm is it not?!

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