CAPI joins forces with KiDS to launch ‘feel the flavour’ spring/summer campaign

CAPI is set to “saturate” the market with an outdoor and online spring/summer campaign.

The announcement: 

Over the past five years Australian brand CAPI have gained significant momentum as a key player in the mixer and mineral water market. Since the beginning, CAPI have been positioned as a modern, premium brand with a unique aesthetic.

Driven by the creative and entrepreneurial Folk family; CAPI pushes the boundaries to offer consumers a quality product with a strong Australian focus. CAPI’s growth has been attributed to an emerging consumer demand for high quality natural products, with a local provenance.

CAPI’s spring/summer campaign will drive further growth and brand awareness, saturating the market with a strong outdoor and online campaign. This is an opportunity to educate the public about CAPI and their key point of difference. Consumers now, more than ever, will understand the brand’s commitment and dedication in sourcing the best ingredients to make outstanding drinks.

With the goal to create a memorable and bold Spring/Summer campaign CAPI have collaborated with renowned advertising agency KiDS. Known for their work with brands such as Balenciaga, Balmain, Prada, Alexander Wang and now CAPI. KiDS have produced a campaign that will highlight CAPI’s full flavoured point of difference in a modern, edgy aesthetic, unrivalled by their competition.

Showcasing the thirst-quenching natural ingredients of Ginger Beer, Tonic and Mineral Water, KiDS have stripped back all elements to capture the real flavor behind the brand.

This notion of “FEEL THE FLAVOUR” is the core concept for all marketing material this Spring/Summer. Throughout this creative process the Folk family have been heavily involved in the campaign execution. Jewellery designer, Lucy Folk, took an active role in styling the campaign, showcasing her creative talents in jewellery design and art direction.

This was a great opportunity for two iconic Australian brands to collaborate and celebrate the extraordinary calibre and quality of Australian products and talent. api.com.au CAPI will launch the campaign this October with a strong focus on outdoor media aimed to reach over 18,000,000 people.

In conjunction with the strong outdoor media focus, CAPI have partnered with social media gurus, Konichigram to launch a flavoursome social media campaign. An exciting time for CAPI, setting the bar for the Australian premium mixer sector, encouraging consumers to feel the flavour and leaving a great taste in their mouth.

Source: CAPI press release


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