F.Y.I.

Cashrewards and Poem’s social experiment goes viral

November 30, 2022 8:37

Cashrewards and Poem’s OOH installation experiment has gone viral, with over one millions views across TikTok and Instagram.

The announcement:

Two unbelievable unbranded OOH installations or ‘real bills-boards’ of $5k each in real $5 notes caused a frenzy in Parramatta and Bondi last week as part of a social experiment by Australia’s leading cashback platform, Cashrewards, the first major work by newly appointed creative comms agency Poem.

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