As an industry, we need to support and protect each other like siblings, even if we’re not mates outside of work

It’s another week of working from home for The Hallway (and the industry), and CEO Jules Hall has come to realise that one of his agency’s values – the description of which reads, ‘We don’t have to be friends, just brothers and sisters’ – means even more than he thought it did. We don’t have to be mates to support and protect each other throughout a crisis like COVID-19.

It was another big week. This really is ‘the new normal’ now. Three weeks of working from home and days in the agency are a distant memory. The living room/bedroom/study (if you’re lucky) is the office.

And everyone is dealing with it differently.

We can start by treating each other like siblings, even if we’re not friends

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