Navigating the first 100 days as CEO in the era of COVID-19

Simone Gupta had only just begun her role as CEO of Havas Group’s public relations agency One Green Bean, when the country was thrown into isolation due to the COVID-19 pandemic. Here, she reflects on her first 100 days in the role and how she is leading the agency that is working from home.

I had just discovered there was a decent coffee machine on level six, when the Havas Village office became Havas from Home.It was a few weeks into my role of CEO of social and PR agency, One Green Bean (OGB), when the COVID-19 pandemic hit Australia.

It was clear that the health crisis was turning into an economic and social welfare crisis; time to pull my leadership socks up and figure out my role in navigating the business, its people and clients through the biggest shit storm we have faced in our lifetime.

I have been in the privileged position of advising many business leaders how to lead and communicate through difficult periods.

What I have learnt is that we possess the tools we need to do the job well. We just have to use them. Every damn day.

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