People think they’ll lose their jobs and are struggling with mental health – our marketing messages have to reflect that
Josh Manning’s data shows that Australians are worried about losing their jobs and getting paid, and struggling to connect and manage their mental health. Marketers need to understand these motivators, and shape their messages accordingly.
In these challenging times, mass expressions of empathy will only go so far. As marketers, to make a real impact for our brands and our customers, we need to pull on more substantial levers of change, such as price, distribution and product innovation.
In the short, medium, and long term, we need to be thinking about COVID-19 in three phrases: the crisis, the recovery, and the new normal.
To dig in to what Australians are thinking, and therefore what marketers need to be doing, we went to a significant sample size of Australians – 500 – to bring you the current state of confidence, lifestyle and consumer behaviour, and insights for marketers across a range of categories.
