Opinion

Australia needs more than the New York Times’ view of the world ALEXANDRA WAKE

In this cross-post from The Conversation, RMIT University senior lecturer, Alexandra Wake, says the expansion into Australia by The New York Times makes support of our own publicly funded but independent national broadcasters more important than ever.

Australia needs more than the New York Times’ view of the world

9 years ago

2

How luxury brands are responding to increasing consumer demand

9 years ago

Why Australia’s most in-demand social media jobs are being sourced from overseas

9 years ago

10

How British and American spelling affects the SEO of Australian companies

9 years ago

5

Big data has no role in digital marketing

9 years ago

10

Who will benefit from updates to Facebook’s dynamic ads?

9 years ago

How 3D is changing the online shopping experience

9 years ago

4

How fake news can be good for brand engagement

9 years ago

Case study: how Mumbrella hosted a half-day event to tackle programmatic’s misconceptions

9 years ago

Too big, too expensive and too silly: why video game movies fail

9 years ago

2

Was The Guardian’s WhatsApp reporting ‘irresponsible’ or fake news?

9 years ago

Case study: how Bespoke educated companies on customer experience at a luxurious restaurant

9 years ago

How real is the fake news problem?

9 years ago

5

It’s not just Mamamia and The Daily Mail – almost everyone lifts stories

9 years ago

9

The cost of a crisis

9 years ago

The new lamb ad is the most important piece of Aussie advertising in a very long time

9 years ago

49

8 ways brands can capitalise on Chinese New Year

9 years ago

3

How ‘insights’ and research could be damaging your marketing strategy

9 years ago

1

Australian media not adapting fast enough

9 years ago

3

The five best PR blogs of the New Year

9 years ago

1

ABC Program Schedule for Week Commencing January 29, 2017

9 years ago

1

Case study: how Bespoke promoted a creative agency’s unique expertise

9 years ago

Case study: how Bespoke helped launch a new exhibition

9 years ago

Case study: how Bespoke educated marketers on the power of ads on music streaming services

9 years ago

How artificial intelligence will change marketing and consumer behaviour in 2017

9 years ago

6

Case study: how Bespoke encouraged entries into the Australian Multicultural Marketing Awards

9 years ago

Five reasons to sound off at your search agency

9 years ago

7

Why Qantas boss Alan Joyce should have given his seat to a passenger who needed it more

9 years ago

83

Seven predictions for social and content marketing in 2017

9 years ago

1

Social media: 2016 the year in review

9 years ago

What the travel industry can teach marketers about customisation

9 years ago

EMMA’s readership survey is more than ‘good news and stability’

9 years ago

7

Bad creative: who pays? In this case, we do

9 years ago

20

Why the podcast category is set to explode in 2017

9 years ago

1

Australia will be the first developed print market in the world to kill audits – and advertisers didn’t say a word

9 years ago

30

Is a name change the best way out of a crisis?

9 years ago

2

Morning Update: 50 most creative people of 2016; McConaughey returns for Lincoln; McDonald’s and the boy who loved to study

9 years ago

How The Betoota Advocate became more popular than The Onion

9 years ago

4

Social media: who’s gonna make it and who’s gonna break it in 2017?

9 years ago

1

How to meet regional marketing challenges in Asia

9 years ago

Charities need to remind themselves what they stand for, then own it

9 years ago

3

Which Aussie advertising campaign won Christmas 2016?

9 years ago

The evolution of marketing: why voice search will disrupt more than mobile

9 years ago

4

Howcroft’s shift to PwC a lightning strike at the heart of creative by the consultants

9 years ago

34

How I ate free for 21 days by using Instagram

9 years ago

8

When’s a good time to talk about crisis PR?

9 years ago

Christmas in adland is all about standing out from the crowd

9 years ago

If networks don’t promote their new female sports leagues they will die

9 years ago

8

Mumbrella is eight: Beating the burnout

9 years ago

20

How to validate content for shareability and social promotion

9 years ago

The perils and pitfalls of globalisation

9 years ago

How one photo ruined my career (probably)

9 years ago

Building a business case for attribution

9 years ago

1

Alex Hayes and John Steel at Mumbrella Perth 2015

Legal letters, scandal and controversy: it’s been a fun three years

9 years ago

12

Why Google’s algorithms could spell the return to AAA marketing

9 years ago

11

Stop saying multi-cultural; it’s cultural Australia

9 years ago

2

Is getting rid of Two Broke Girls worth $86m, Channel Nine?

9 years ago

14

Spotting bushfires and helping the lonely feels more virtual than reality

9 years ago

19

Is content marketing leaving the brand behind?

9 years ago

2

Walkleys by the numbers – Fairfax’s worst two years in 23 years

9 years ago

8

Should you blame a crisis on a rogue employee or the system?

9 years ago

Marco and me: Hell’s interviewee

9 years ago

21

How retail brands are using social media to improve performance

9 years ago

4

This is not the death of free-to-air TV

9 years ago

5

Suck it up: why criticism and debate are the best way to advance the industry

9 years ago

5

Blurred lines: What PR and media agencies can learn from each other

9 years ago

5

Building brands: a long-term perspective

9 years ago

How to Ritson: A beginner’s guide to denial, dismissal & downplay

9 years ago

60

Are you ready for Google’s mobile-first index?

9 years ago

1

From local wankers to global citizens

9 years ago

3

How publishers can create commercial content without selling out

9 years ago

2

How to improve your ranking with Google search

9 years ago

1

Why the agency model is broken

9 years ago

4

2016 was a year of humiliation for adland. Will 2017 be a year of hope?

9 years ago

1

Calling bullshit on the internet 101

9 years ago

24

When worlds collide: analysing the 2CH dilemma

9 years ago

6

Facebook needs to follow the example of traditional media

9 years ago

8

How influential are influencers?

9 years ago

5

How to succeed (or fail) with a global marketing campaign

9 years ago

When should art get into bed with science?

9 years ago

Drop the corporate speak and show personality and honesty on social media, says Jane Caro

9 years ago

2

Morning Update: New Balance sneakers ‘for white people’; Twitter rolls out new mute key; Alibaba lifts big brands’ taglines in new ad

9 years ago

International benchmarks and the broadcast license fee

9 years ago

2

Sponsorship conflicts: what happens next?

9 years ago

Trump’s victory was a good day to bury news – like the government’s $40m sweetener for TV networks

9 years ago

4

Are you sitting on a data goldmine?

9 years ago

The market correction is coming and it’s good news for marketers

9 years ago

7

Is Australia falling behind the world in industry accountability?

9 years ago

SUBSCRIBE Sign up to our free daily update to get the latest in media and marketing.

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

First Name*

Last Name*

Email*

Position*

Industry sector*

Location*

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.