The five best PR blogs of the New Year
Mumbrella's Abigail Dawson rounds up the smartest PR thinking as we enter 2017
The digital age is often equal parts lauded and disparaged for allowing anyone with a computer and a thought to share their opinion with the world, but not all blogs are created equal. To save you some time, Mumbrella has curated a list of five of the best PR blogs of 2017 so far.
Source: PRIA
A Crisis of Meaningfulness written by Graham White, Howorth managing director, discusses Afdhel Aziz’s new book ‘Good is the New Cool: Market Like You Give a Damn’. The blog post discusses the need for a new model of marketing where brands should focus on solving “real problems” to inevitably generate more goodwill, leading to an increase in sales. The post highlights the ways in which PR can assist in giving brands a new purpose, summarising Aziz’s key points from the book.
Influencers are a popular topic of conversation for those in the PR and marketing sphere. Influencer with a Cause: How Nonprofits Can Identify and Work with Influencers by Erika Heald, discusses the use of social media in building awareness which will lead to action. The post explains the concept of every business/organisation having their own influencers , even if they may be difficult to initially identify.
‘Millennials’ could be a term bordering on over-use, but when it comes to PR, there’s no doubt brands and companies want this generation’s attention. PR Daily’s Kevin Allen writes How digital marketers can reach millennials, baby boomers and more’. The exploration of the different generations discusses the ways in which age brackets consume social media content, including the platforms they use.
Bulldog Reporter’s Comms In 2017: Marketers Will Shift Focus to Mobile and Consumer-Generated Content Strategies, outlines the ways in which marketers need to improve mobile marketing effectiveness. The blog – backed up by research from the New York American Marketing Association – explores the trends associated with content marketing and branded content in conjunction with data management, analytics and online video.
Ann Newland, senior vice president at Mitchell, wrote Earned Media vs Paid Media: Which Provides a Better Return? Newland outlines why she believes earned media is far from from dead despite common misconceptions. The blog uses examples of products and companies who have succeeded using this type of media and PR.
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Blog posts. Not blogs.
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