How The Betoota Advocate became more popular than The Onion
In just six months satirical news site The Betoota Advocate has surpassed the Australian traffic of The Onion and The Shovel. Hitwise insights analyst Andrew Barton reveals the demos behind the figures in this guest post…
Hidden away deep in the heart of outback Queensland lies the fabled town of Betoota, home to one of Australia’s most distinguished and respected journalistic endeavours – The Betoota Advocate.
From hard-hitting political analysis to eye-opening community exposés, the fine reporters of The Betoota Advocate leave no story unwritten, no issue untargeted and continually push the envelope of investigative journalism across our increasingly unmoderated society, both at home and abroad.
In all seriousness though, The Betoota Advocate is Australia’s long-awaited answer to “America’s finest news source” The Onion, a ruthlessly scathing and consistently on-point satirical barb aimed at the news and media landscape and society in general.
https://m.youtube.com/watch?v=WtR2m20C2YM
All time favourite Onion article.
I love The Betoota, the editorial team do a great job (they could use a sub-editor though). However, this article feels less about their success and more of a native sell for a Hitwise product. Should that ‘opinion’ tag be changed to ‘sponsored’, perhaps?
Hi Outback Jack,
No money changed hands so unfortunately we’re lacking that element of a sponsored post…
Cheers,
Tim – MUmbrella
Touche, Tim. Touche…
Have a great Christmas!