How to meet regional marketing challenges in Asia
Isn’t it time marketers moved to make our northern neighbours key to strategy? Ashleigh Hall from Atomic 212 makes a case for progression, and flags where things can go wrong, in this guest post.
With President-elect Trump flagging that one of his first orders of business will be to withdraw America from the Trans-Pacific Partnership, the idea that Australia’s trading future lies in Asia has been rammed home over the past few days.
I say rammed home, because business with our neighbours due north has built to the point that in 2015, seven of Australia’s top 10 trade in goods and services partners were Asian nations.
While to this point many of our exports to Asia have been primary industries, marketers have taken note of the potential – how could we not?
For starters, there’s an increasing population of educated young media professionals working in Asia, and plenty of Australian agencies and publishers are utilising this highly affordable skilled workforce.
