Morning Update: 50 most creative people of 2016; McConaughey returns for Lincoln; McDonald’s and the boy who loved to study

Fifty years anniversary celebration design. Golden seal, vector illustration

Ad Age: The Most Creative People of the Year

Who says 2016 wasn’t amazing? Despite all the chaos, confusion and upset of the past 12 months, we saw many bright lights in the creative world. We present the best of them here, in our Creativity 50, our list of the year’s most influential innovators.

Each of their stories is a testament to the power of creativity and risk-taking to change the game for the better — no matter your field. Hopefully, they’ll serve as inspiration for you, too, to create fearlessly in the year to come.

Creativity: Matthew McConaughey Tests Out the Back Seat of a Continental in Latest Lincoln Ad

Ford Motor Co. will begin airing its first commercials for the Lincoln Continental, featuring actor Matthew McConaughey, later this month.

The automaker’s latest television spots were filmed in Reykjavik, Iceland, and directed by Wally Pfister, who is known for his cinematography on movies including Inception, The Dark Knight, and The Dark Knight Rises. The ads feature the 2017 Continental sedan on a glacial plain, shallow water and other unique terrain.

McDonald’s has revisited the story of a homeless boy photographed doing his homework by the light of one of its restaurants in the Philippines more than a year ago.

The fast food giant and its agency Leo Burnett Manila has brought together nine-year-old Daniel Cabrera and Joyce Torrefranca, the medical technology student who took the photo, for a Christmas film called ‘The boy who loves to study’.

Web interface switch button with color dial scale on black background

Ad Week:  Why 2017 Must Be the Year Marketers and Media Rebuild Trust

Trust has been eroding for years, but 2016 felt like the tsunami that wiped away whatever was left. Oxford Dictionaries named “post-truth” as its international word of the year, and it seems fitting that the word itself sounds like it has no meaning.

The counterpart to “post-truth” is “fake news,” and yet there are no repercussions to sharing “fake news” (or, as it was previously known, “lies,” or “propaganda”). Social networks, media companies, politicians, voters, pundits and others who lie tend to only reap rewards without facing consequences.


Poynter: Best of media corrections, 2016 edition

Our annual collection of media corrections is, undoubtedly, an excuse to chuckle at our industry’s missteps.

But it’s also a recognition of an honourable practice that not everyone follows. Outlets that mark their corrected articles clearly or collect them in one easily searchable section (for example, The Guardian) may be over-represented in this list, but they should be commended.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.