2017’s sexiest marketing topics
The industry has been put on notice and if common sense prevails, viewability, bot fraud and third-party auditing are about to become a whole lot sexier, which will ultimately mean more growth for brands and advertisers, argues ThinkTV’s Kim Portrate.
Ten points to Marc Pritchard for making his “not sexy” marketing topics as sexy as all hell last week. If common sense prevails, the themes of his address at IAB’s Annual Leadership meeting in Florida will actually prove to be the industry’s sexiest topics of 2017.
Last week P&G’s chief brand officer caned large swathes of the online advertising industry for a string of shortcomings that the world’s biggest advertiser is no longer willing to avert its gaze from.
Pritchard put us all on notice. All the industry’s sacred cows – ludicrous viewability standards, the rise of bot and methbot fraud along with online ad platforms marking their own scorecards – were put under the microscope in a scorching and fearless speech.
I’m confused – haven’t you just repeated Marc Pritchard’s talk – it’s not an opinion piece if you just paraphrase Marc’s talk.
Your opinion could have just been – I agree with Marc, and being the CEO of Think TV it’s hardly surprising.
The issue with going hard on agreeing with someone else so emphatically, and not adding to the debate, you are undermining not just yourself – but his opinion too, as you are coming from such a biased perspective.
I’d encourage Think TV to let others do the talking, or at the very least find your own words and arguments to add to the debate.
Sounds like 2016.
Don’t forget transparency, year of the mobile, big data vs. big ideas, single vs full stack, etc
I’ve heard on the digital grapevine that 2018 will be the year of mobile. Mum’s the word, OK?