How one photo ruined my career (probably)
In a hard won lesson of how to ensure your online content is true to your brand, Michael Frier of Spectrum Group, shares with us his tale of woe, in this guest post.
For those marketers out there tired of hearing how your online content must reflect your brand, I have a tale of woe that will bring it to life for you.
I can often be a bit silly in my office and even joke around with my clients. But I like to think that I always portray myself externally as the height of professionalism. However, one recent event threatened to destroy the persona I worked so hard to cultivate.
The SMS of Doom
While on holiday, my phone lit up with numerous text messages from my always #FingerOnThePulse colleagues. Mumbrella, they said, mentioned me in an article about my agency’s growth and its new hires.
