Chivas Regal launches short films based on ‘Real friends make time’ slogan
High-end booze brand Chivas Regal has launched two short films based around the brand’s new slogan ‘Real friends make time’.
The films, directed by Joachim Back, are to run in cinemas, on Chivas Regal’s Australian Facebook page, and on the websites of AskMen, GQ Australia, SMH, Executive Style, News.com.au, Urban Geek and YouTube.
In the first film, called ‘Here’s to big bear’, four friends are stranded at a train station in the middle of nowhere and are forced to trek across a desert.
The second film is a tale of a man who gets his heart broken leaving his friends to pick up the pieces.
Print advertising will run in support, with activity around the GQ Men of the Year Awards, which Chivas Regal is backing.
The films were created by Euro RSCG London, and will be activated locally by CumminsRoss, which led the Facebook strategy, media was by OMD and PR and events by Cav Con.
I want my 30 minutes back.
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How does this make me want to buy Chivas Regal?
In what way is it okay to warp the stereotypical beer drinking group of 4 men into eloquent single 30-somethings discussing their past exploits when they all look like they are in their 20’s?
Where is the Chivas Regal, I saw a quick 2 second glimpse of the bottle but apart from that, the ad could have been promoting travel insurance or a holiday site.
All this seems is waste of my time as a viewer and a waste of the clients money.
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It’s going to take a lot of Glenlivet to erase these films from my memory.
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