Chubb, Chemist Warehouse and CUB sign on as Australian Open partners
Insurance company Chubb, pharmacy retailer Chemist Warehouse and Carlton and United Breweries (CUB) have all signed on as Australian Open partners.
All three are multi-year deals, with the Chubb partnership including on-court and precinct signage.
Chubb is one of the event’s new partners
“Chubb’s international growth and profile align perfectly with the Australian Open and we look forward to a productive partnership over the coming years,” Tennis Australia’s chief revenue officer, Richard Heaselgrave, said.
Chubb’s regional president for Asia Pacific, Paul McNamee, added that he’s looking forward to “sharing our story” with the Australian Open audience.
“It is a world-class event which encourages inclusion, community service and the pursuit of excellence – all values which we cherish at Chubb,” McNamee said.
Chemist Warehouse’s pop-up store at the Australian Open will become a “one-stop shop for tennis fans’ essential wellness and beauty needs”, including first air products, make-up, and sunscreen.
“We have worked hard to increase our offerings onsite at the Australian Open, and we’re excited to partner with Chemist Warehouse to provide our fans with a range of health and beauty products that will help make their day at the tournament more enjoyable,” Heaselgrave said.
As well as the pop-up, the pharmacy will lead one of the Australian Open’s largest activations, an obstacle course.
“At Chemist Warehouse we take pride in supporting sports at every level and we’re excited to activate at the AO, the pinnacle event on the tennis calendar,” the retailer’s director Mario Tascone said.
Finally, the CUB partnership sees Stella Artois become the official beer of the Open, after Coopers announced last week it was ending its sponsorship. Pure Blonde Organic Cider is the official cider for the Australian Open and the inaugural ATP Cup, with other CUB beverages like the Yak range and 4 Pines Pale Ale also available.
“The summer of tennis is a celebration of world-class sport and entertainment, and we are continuing to align ourselves with leading global brands that can help us create memorable moments and provide premium experiences and choice for our fans,” Heaselgrave said.
The deal includes pouring rights at restaurants, bars, and food outlets across the Australian Open, ATP Cup in Perth, Brisbane and Sydney, Adelaide International, Brisbane International, Hobart International and year-round pourage at Melbourne and Olympic Park. At the Open, two pop-up bars will appear at Grand Slam Oval, with further bars at the AO Live Stage and Court Three.
“For fans, being at the tennis is all about the good life and having fun with friends while watching the best players in the world,” CUB’s marketing vice president Brian Phan said.
“We’re excited about our long-term sponsorship of the Australian Open. It’s one of the biggest sporting events in Australia, and we’re proud to be on board.”
Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
Linkedin
topics
Australian Open
Brian Phan
Carlton and United Breweries
Chemist Warehouse
Chubb
CUB
Mario Tascone
Paul McNamee
Richard Heaselgrave
Stella Artois
Tennis Australia
Now the [Edited under Mumbrella’s comment moderation policy] of the family that owns CW can really pump up his Insta for the summer!
User ID not verified.