Cinema ad spend grows 233% YoY in October: SMI

Darcy Song

December 1, 2022 3:41

Ad spend in Cinema has lifted 233% year-on-year (YoY) in October, as 98% of last November’s Cinema booking volume also already confirmed, the latest Standard Media Index (SMI) figures show.

October marks the 21st consecutive month of YoY growth in the Australian advertising market, with total ad demand lifting by 4.1%.

This put October’s ad spend just $3.9 million shy of the record set in October 2017.

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.

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Cinema ad spend grows 233% YoY in October: SMI

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