Claratyne encourages kids to play outside via CHE Proximity

Bayer Consumer Health Australia’s allergy medication Claratyne has released a new campaign. ‘The Outsideologist Project’ via CHE Proximity.

The campaign is based on Vice research that 89% of Australian kids prefer to play indoors.

The 15-second spot shows children playing outside, with a voiceover inviting watchers to go to Claratyne’s website for ideas for outdoor activities.