CommsCon: ‘I was in such a dark place.’ How AZK Media’s MD overcame burnout

CommsCon award-winner and managing director of AZK Media, Azadeh Williams, shared her tips on fighting burnout at last week’s Mumbrella CommsCon.

Taking to the stage at the Four Seasons Hotel in Sydney, Williams used her career as a case study on the good and bad realities of burnout in the public relations (PR) and communications industry.

“A lot of people see the gloss and the media headlines, they see the campaigns,” Williams acknowledged to a packed room. “But they don’t see the hard grunt that goes on behind the scenes.”