Compare the Market’s meerkats want Aussies to take another look at household budgets

Darcy Song

January 13, 2023 10:15

Financial comparison website, Compare the Market, has brought back its long-standing meerkat characters, Aleksandr and Sergei.

In the latest campaign, ‘Meerkat Motivationals’ the duo called for Australians to take another look at their household budget. The campaign is due to launch this Sunday across TV, BVOD, audio, OOH and digital display.

In the 30-second spots, Aleksandr and Sergei helped ‘Double Standards Stacey’ and ‘Go Joe’ to realise how they’ve neglected renewal notices for their health insurance, car insurance, home and contents insurance as well as energy bills.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.