Competition, consumer issues in general online marketplaces to be examined

The Australian Competition and Consumer Commission (ACCC) is examining competition and consumer concerns with general online retail marketplaces such as eBay Australia, Amazon Australia, Kogan and as part of its inquiry into digital platform services in Australia.

The ACCC is keen to receive submissions from consumers, platforms and third-party sellers, from small businesses to major brands, to inform its inquiry, and has released an issues paper today. Consumers and small business sellers are also invited to share their experiences with marketplaces by completing short online surveys.

Competition, consumer issues in general online marketplaces to be examined

General online retail marketplaces allow sellers to list a range of products which can be searched for, found and purchased by consumers. These marketplaces compete against each other, as well as against so-called bricks and mortar businesses, to attract both buyers and sellers.

The ACCC will examine the marketplaces and their relationships with third-party sellers and consumers, as well as how these marketplaces affect competition in Australian markets.

More Australians are turning to online shopping due to the COVID-19 pandemic and associated lockdowns. Online purchases grew by 57% in 2020 year-on-year, and Australians spent a record $50.5 billion online in 2020, compared with $27.5 billion in 2018. Non-food online sales accounted for 14.2% of total non-food sales in May 2021, up from 10.9% in February 2020.

“These online marketplaces are an important and growing segment of the economy, so it is important that we understand how online marketplaces operate and whether they are working effectively for consumers and businesses,” ACCC chair Rod Sims said.

“We want to be sure that the rules that apply to traditional retail are also complied with in the online context. We are keen to hear about the experiences of Australians, both consumers and businesses.”

The ACCC will consider pricing practices, the use of data, the terms and conditions imposed on third-party sellers, and the impacts on competition when the marketplace itself operates as a seller on the platform.

Key consumer issues to be considered include the ability of customers to leave and read reviews of sellers and products, how complaints are handled and how consumers’ data is collected and used.

The issues paper also looks at the services offered by the marketplaces, the market structures and the way the markets work.

“Online marketplaces offer many benefits to consumers who can shop around for a variety of products in one place, and for sellers which may be able to contract out services such as warehousing, packing, and shipping to the marketplaces,” Sims said.

“But we would expect the marketplace to operate fairly for businesses and consumers alike and comply with consumer laws and competition laws.”


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