Complaint over ‘misleading’ KFC ad upheld by industry watchdog

A complaint against a KFC advertisement has been upheld by the industry watchdog for misleading viewers into thinking its $4.95 Fill Up deal is available at night.

The complainant wrote that the “vulnerable” women, who were depicted in the ad as being under the influence of alcohol, could be “forced” into purchasing an equivalent product at a higher price.

“Considering the context of the ad (late evening) I believe this is deceptive advertising as it is promoting a product that is unavailable at the time. People go to KFC in the late evening, often in a vulnerable state due to alcohol consumption (as the ad depicts) and may be forced to purchase an equivalent product at a more expensive price,” the complainant wrote.

“The ad is misleading, indicating that it’s available at night time.”