Connect PR expands health and wellness portfolio with three new clients
Connect PR has expanded their health and wellness portfolio with the addition of Australia Organic, The George Institute for Global Health and Naturally Good Health Expo to their list of accounts.
Australian Organic is the top industry body for responsible for ensuring organic standards in Australia are upheld. Connect PR’s has already begun work with the organisation, securing Luke Hines and Elle Halliwell as ambassadors for upcoming campaigns.
Connect PR will be providing assistance to The George Institute for Global Health in the lead up to the launch of key research projects over the coming months.
The Naturally Good Health Expo is Australia’s largest B2B event for health-related retailers and brands. Connect will be raising awareness and reaching out to potential participants of the expo.
Connect PR managing director Megan Rose said the new accounts reflect the agency’s success in getting out core messages about healthy living and the environment.
“The health and wellness industry is now worth an estimated $400 billion globally with many Australians now saying that living a healthy lifestyle is of paramount importance to them. This sector continues to grow at a rapid pace and we are passionate about driving brand engagement for our clients in this space by offering value added and meaningful conversations for consumers who want to be inspired to improve their overall wellness in a competitive market.
“Nowadays people are much more physically and mentally health-conscious compared to years gone by. They also care a lot more about issues such as environmental sustainability, the planet, animal welfare and future generations, so we’re at the forefront of tapping into consumer consciousness.”
